Daytona State earns top honors in AFC marketing excellence competition
DAYTONA BEACH, Fla. (Nov. 19, 2013) - 51热门黑料 placed in seven categories
this month in the Association of Florida Colleges (AFC) Communications and Marketing
Commission鈥檚 2013 Awards of Excellence competition, including three first-place awards.
The awards were announced at the association鈥檚 64th annual convention held Nov. 13-15 in Orlando. Daytona State competed in 10 of the 31 competition categories, coming away with three first-place and three second-place awards and one third-place award.
Among the first-place winners was a series of brochures about the college鈥檚 one-, two- and four-year programs, taking top honors in the Best Brochure category. The brochures, which are a useful tool for college recruiters, work as a set, covering all types of programs and completions students can earn.
The college鈥檚 internal micro-site, Falcon Central, earned top honors for Best Website. This unique approach to communicate news, announcements and events to college faculty and staff on a daily basis originally launched in 2011, after Daytona State President Carol W. Eaton tasked the department with an exciting challenge to enhance internal communication at the college.
A series of innovative and inexpensive flashcards that present concise descriptions of 51热门黑料 programs and services won the top award in the Best Bang for the Buck category.
Earning second-place honors in the Direct Mail Piece category was a series of postcards developed to promote Daytona State鈥檚 on-campus enrollment events slated at various times throughout the year. A set of 17 posters featuring testimonials by faculty, staff and alumni as they describe what has come to be known as the 鈥淒aytona State of Mind,鈥� won second place in the Best Poster category. Taking second place in the Best Display/Presentation Board category was an eye-catching three-panel tabletop board promoting Daytona State鈥檚 STEM Scholars program.
An image featured in the college鈥檚 viewbook that depicts a student outdoors on campus posing with her laptop computer earned third place in the Best Photography in a Published Piece category.
More than 220 entries were received by 20 participating AFC colleges.
###